About Me

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MUMBAI, MAHARASHTRA, India
I'm a qualified interior designer from Sir J.J. School of Art, Mumbai, India. I graduated in 2006. I started out as an interior designer working with architects but soon realised that my real calling was art direction and production design. So from then...till now, i have worked in the capacities of an assistant art director to an art director. In the past nine and a half years I have worked on feature films, commercials, events, reality show and a teleserial. Presently, I would like to take up an opportunity to work in the capacity of an art director.

EVENTS

Wedding reception set build:
Designation: Set production & supervision (project basis)
Event company: R- one events & entertainment pvt. ltd.
Vendor company: One touch events (Vasim Shaikh)
Design by: R- one events & entertainment pvt. ltd.
Location: Mumbai (workshop work) & Ahmedabad (site work)

A thematic design for the wedding reception set build...Venice styled design..

The following link is from the e paper of Ahmedabad mirror dated 2nd December 2013. It features the set build created for this wedding reception project.

http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=pastissues2&BaseHref=AMIR/2013/12/02&PageLabel=4&EntityId=Ar00403&ViewMode=HTML


Working stills:


main stage...














vip lounge...






food counter backdrop...






orchestra and vip lounge...



 pov from foyer area...





food counter backdrop panels...







entry gate 1...



view from entry gate 1..leading towards gate 2..a much grander entry...







entry gate 2 with the building facades on either sides...










tunnel area walkway...









Music launch of EMI (feature film):
Production House: Balaji films
Location: Hotel Intercontinental
September 2008

My designation: Design Developer (Art & Design team at Wizcraft)

A corporate yet 'bollywood filmi' feel to the set build for the music launch...




















Aaja Mahi Vay - wedding based reality show:
Production House: Contiloe Films
June - August 2008
Location: Cinevista studios, Kanjurmarg

My designation: Design Developer (Art & Design team at Wizcraft)

Full of vibrant colours, textures, shapes & forms in a kitsch style (typical to an Indian wedding) has been the feel for this set build...































Comedy Honours:
Set production by Art & Design team at Wizcraft
May 2008
Location: Taj Lands End, Bandra (W)

My designation: Design Developer (Art & Design team at Wizcraft)

An award function to honour the comedians of our film industry. So the set designed around the comic book theme for this event. Usage of larger than life comic books with images of comic characters (inlit), enlarged thunder marks with shiny fabric on it, enlarged laughing marks (HAHAHAHA), shiny fabric on main arch, interesting podiums imparts it a correct comic expression to the stage set.








The producer's guild awards (Apsara Awards - 2008):
Event production by: Wizcraft International Entertainmant pvt. ltd.
Set Production: Art & Design team at Wizcraft
March - April 2008
Location: MMRDA Grounds, BKC

My designation: Design Developer (Art & Design team at Wizcraft)

A set build using the elements of film making - viz., Film reel, film camera, lens, still camera, film spool, film lights and an opera feel backdrop to the stage...











Amit Deshmukh Wedding:
Event production by Wizcraft International Entertainment Pvt. Ltd.
Set design & production by Art & Design team at Wizcraft
January 2008 - February 2008
Location: Hilton Towers, Grand Hyatt, Turf Club

My designation: Design Developer (Art & Design team at Wizcraft)
As a design developer, I was responsible for improvising the designs in such a way that it is in sync with the available space on location and also becomes easy for fabrication. Then supervise the set fabrication process and set up at locations..

Sangeet @ Hilton Towers:
The set was designed around a moroccan theme for the sangeet ceremony. Wooden tents with fabric drapes and fabric drapes radiating from a central point on the ceiling was a prominent feature in the set decor. 






Wedding ceremony..
Location: Grand Hyatt, Santacruz, Mumbai

























































Wedding Reception..
Location: The Turf Club, Mumbai