About Me

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MUMBAI, MAHARASHTRA, India
I'm a qualified interior designer from Sir J.J. School of Art, Mumbai, India. I graduated in 2006. I started out as an interior designer working with architects but soon realised that my real calling was art direction and production design. So from then...till now, i have worked in the capacities of an assistant art director to an art director. In the past nine and a half years I have worked on feature films, commercials, events, reality show and a teleserial. Presently, I would like to take up an opportunity to work in the capacity of an art director.
Showing posts with label Slice aamsutra series. Show all posts
Showing posts with label Slice aamsutra series. Show all posts

Wednesday, 31 August 2011

Television commercials

SLICE MANGO TVC:
Katrina in slice mango's aamsutra..
Aamsutra series..
Production house: Nirvana films
December 2009 - January 2010
Location: Filmistaan studios - floor no.3

My designation: Chief assistant art director

This is actually a set build. The entire greenery is positioned around a water tank specifically constructed as per requirement. The horizon is a painted backdrop. All the trees, rocks, stones are artificial ones, specially made for the set. The greenery is a mix of artificial and real plants carefully placed to create the desired forest feel.