About Me

My photo
MUMBAI, MAHARASHTRA, India
I'm a qualified interior designer from Sir J.J. School of Art, Mumbai, India. I graduated in 2006. I started out as an interior designer working with architects but soon realised that my real calling was art direction and production design. So from then...till now, i have worked in the capacities of an assistant art director to an art director. In the past nine and a half years I have worked on feature films, commercials, events, reality show and a teleserial. Presently, I would like to take up an opportunity to work in the capacity of an art director.

Saturday 22 September 2012

Spinz deo TVC:
Production house: Raj Taru productions
Location: Filmcity, Mumbai
My designation: Assistant Art director
Art direction & production design: Chiarascuro Artworks Pvt. Ltd.
August 2012
 
 

 
Set pics:
Following are some of the set ups featured in this tvc...
 
Clock..the time machine set build:
 












 
 
The backyard basketball court..
 










 
 


Street..with pavement and graffiti wall:







 

Wednesday 1 August 2012

One India..One Jersey
Ten cricket's television promo for India - Srilanka cricket series July 2012
July 2012
Production house: ALT+CTRL+DEL
Location: Facility Studios, Madh Island
Art direction: Vijay Narayanan (in collaboration with Art director Swapnali Das)

















Dove hair conditioner TVC:
May 2012
Location: Filmcity, Mumbai
Production house: Cutting edge pictures
Art direction & production design: Chiarascuro Artworks Pvt. Ltd.
My designation: Assistant art director


 
Set pics:
 
















 
 




































 




Thursday 17 May 2012

Sony Cybershot TVC:
April 2012
Production house: Cutting Edge Pictures
Location: Ballard Pier, Mumbai

My designation: Assistant Art Director

This one was filmed at our very own Ballard Pier in Mumbai which was dressed up as a carnival site in Rio. Two floats were designed and built. Usage of gold, silver, turquoise green, red for the floats. Lots of street propping/dressing were done at site.



Set pics: