Television commercials

CADBURY SILK TVC:
Girl & boy in the stairwell of a building..
Production House: Foot Candles films
December 2009
Location: Pune

My designation: Chief assistant art director

Television commercials

CADBURY SILK TVC:
The Bharatnatyam girls...
Production House:  Foot Candles films
December 2009
Location: Y.B. Chavan auditorium

My designation: Chief assistant art director

Television commercials

CADBURY SILK TVC:
The conference room....
Production House: Foot Candles films
December 2009
Location: Riverdale studios

My designation: Chief assistant art director

This one is a conference room set build..the guy relishing his cadbury silk....

Television commercials

S.B.I. MOBILE BANKING 'FREEDOM' TVC:
Production House: R.D.P.
March 2009
Location: Horniman Circle

My designation: Assistant art director

this one was an on location dressing up job with elements like the statue in the far background, the std booth, the cycle stand and the shops inside the arcade...

Television commercials

LIC PENSION PLANS TVC:

a.k.a. lic 'statue' film

Production House: Corcoise films

November 2008

Location: Alexander bungalow

My designation: Assistant art director

This one involved dressing up of areas inside the location to establish as different areas of a house where the girl moves about saying 'statue'...as if freezing time.. so that she saves/stops time for better financial planning by her parents...

Television commercials

ASIAN PAINTS TVC:
Asian paints - apex ultima tvc
Production house: Corcoise films
December 2008
Location: Kamalistaan Studios

My designation: Chief assistant art director

This is a house exterior facade structure with necessary depth for the rooms shown - wrt balcony, living room seen through the window (background)...

Television commercials

DU TVC

Du the mobile service provider fil for the foreign market...
Production House: Red Chillies
December 2008

Location: Kamalistaan studios, Madh, Mehboob Studios - floor no.1, Whistling woods campus

My designation: Chief assistant art director

This film has different locations - a market set up, a bollywood stage shoot, a lavish house, and some exterior portions.

Television commercials

NILON TVC:
Nilon pickles ad film for the pickle lovers....
Production House: Nirvana films
Location: Mehboob Studios - floor no.1 (for set build of the house), Alexander bungalow, Sea face
December 2008

My designation: Chief assistant art director

The film has a living & dining room for the set build, a saloon, a classroom for the set up and some exterior locations. The living room is a simple clean set up with muted colour tones, in tertiary zones..

Television commercials

BELMONTE TVC:
Belmonte tvc..srk in different avatars..all in one film..
Production House: Red Chillies
January 2009
Location: Hotel Tulip Star

My designation: Chief assistant art director

Different set ups in the film shows srk in various moods..or i must say styles..he swiftly moves from one space to another transforming himself, stylewise and finally meets the style chasers in his den as we could call it..give sthem the style gyaan. As art directors we have created these spaces in the hotel itself. Making textured walls, artifacts, installations, lot of painting work, set dressing were some of the work elements involved....

Television commercials

VODAFONE TVC:

Vodafone 'Busy message caller tunes advertisement' - tvc..

Production House: Nirvana films

February 2009

Location: Film city - floor no.11

My designation: Chief assistant art director

This was a set of 5 set builds & 1 exterior location. Each set build has a mention in the song. The song has 6 different instances where people are busy doing their work. So accordingly, sets were designed and constructed.

Television commercials

TIGO THUMNI TVC:

A mobile service provider ad film for the tanzanian market..

Production House: Fingerprint films

November 2009

Location: Karjat, N.D. Studios

My designation: Chief assistant art director

This is tanzania...old and new...created in Karjat..N.D. Studios...lot of painting and dressing work done.. wall paintings, sign boards as per african market looks, old cars, vans that were painted in vibrant hues involved in the set up...

Television commercials

TATA PHOTON TV TVC:
Tata photon tv in a usb form..take live tv with you whereever you go...
Production house: Footcandles films
November 2009
Location: Alexander bungalow, Hotel Grand Sarovar, Parking lot near Flora Fountain

My designation: Chief assistant art director

This is a simple house set up for the opening frames, then moving on to a road crossing, restaurant interiors, toll booth set up then some exterior areas, finally ending up at the revolving hotel entrance door..basically proving the point that people are glued to their tv sets for their favourite programmes...

Television commercials

PHILIPS TVC:
Philips Living colours tvc...A innovative ambient lighting product...
Production House: Nirvana films
November 2009
Location: Filmistaan studios - studio no. 1

My designation: Chief assistant art director

This one was a modern design with minimalist styling..the texture on the t.v wall coupled with the colour changing effects by the product contributed to the desired feel...

Television commercials

PHILIPS TVC:
Philips MRI Scan..
An innovative health care product by Philips..
Production House: Nirvana films
November 2009

Location: Mehboob studios - floor no.1

My designation: Chief asssitant art director

This is a hospital set build. Apart from the detailing of the hospital look, the main challenge was to build a replica of the original MRI scanning machine based in Hyderabad. In the original machine when a patient lies down on it for body scan the machine projects beautiful images of favourite cartoon characters, of scenic locales, landscapes, etc. which is calming and serene. This is specially catering to children as well as people who feel claustrophobic entering into the small space for body scan. 

The dummy model which was life size had to work. With the help of hydraulics, the movement was achieved. The graphics on the wall was in post. The end result was amazing..looked like a real one..

Television commercials

PHILIPS TVC:

Philips Ambisound - sound speaker system - consumer product

Philips, the appropriate brand for the consumer of today.
Production house: Nirvana films
November 2010

Location: Filmmistaan studios floor no. 1

My designation: Chief assistant art director

This is a set build featuring the interiors of a house..a mix of contemporary and classical look...