Television commercials

Rasna tvc

Rasna tvc - an ad film for the rasna brand...

Production house: Bang Bang films

December 2009

Location: Bhullar studios, Madh.

My designation: Chief assistant art director

This one is the same set with necessary changes incorporated in it with respect to colour scheme and some structural changes.

 

Television commercials

Rasna tvc

Rasna tvc - an ad film for the rasna brand...

Production house: Bang Bang films

December 2009

Location: Bhullar studios, Madh.

My designation: Chief assistant art director

This one is the same set with necessary changes incorporated in it with respect to colour scheme and some structural changes.

Television commercials

RASNA TVC:
New rasna tvc - a series of commercials for brand rasna..
Production house: Bang Bang films
December 2009
Location: Bhullar studios, Madh

My designation: Chief assistant art director

Usage of simple linear forms with a liberal mix of colours and lights (on the main arch) which would appeal to young kids was the theme for the set build.

                                                                                                                                                                                     

Television commercials

SLICE MANGO TVC:
Katrina in slice mango's aamsutra..
Aamsutra series..
Production house: Nirvana films
December 2009 - January 2010
Location: Filmistaan studios - floor no.3

My designation: Chief assistant art director

This is actually a set build. The entire greenery is positioned around a water tank specifically constructed as per requirement. The horizon is a painted backdrop. All the trees, rocks, stones are artificial ones, specially made for the set. The greenery is a mix of artificial and real plants carefully placed to create the desired forest feel.

Television commercials

LUX COZI TVC:
SRK in lux cozi film..
Production house: Red chillies
January 2010
Location: Filmistaan studios - floor no.3, Horniman circle - v.t. , Andheri sports club

My designation: Chief assistant art director

This set has a muted feel to it in terms of colour scheme yet being stylish in a subtle way be it the huge hotel lobby, the corridor and the room where SRK casually sits on the sofa. Treating it in a grey scale pattern was a conscious attempt giving it an international feel.

Television commercials

METLIFE INSURANCE TVC:
Ad film for the south asian market..
Metlife - standing ovation film
Production house: Equinox films
February 2010
Location: Sophiya college auditorium

My designation: Chief assistant art director

This ad is mainly for the indian community living abroad. This was a dressed up location to establish an Indian classical performance by an Indian girl living abroad with her parents. And to show how the child is instilled with traditional Indian values by her parents inspite of living in a foreign land.

Television commercials

METLIFE INSURANCE TVC:

Metlife insurance ad film for the south asian market..

Metlife - sari (playdate) film

Production house: Equinox films

February 2010

Location: Yash Raj studios - floor no. 3

My designation: Chief assistant art director

This set build is of an Indian household abroad...

Television commercials

METLIFE TVC:

Metlife insurance ad film for the south asian market..

Metlife - rakhi film

Production house: Equinox films
February 2010
Location: Yash Raj studios - floor no. 3

My designation: Chief assistant art director

This set build is also of an Indian household abroad..

Television commercials

KERALA TOURISM TVC:

Ad film showcasing kerala as a tourist destination...'Your moment is waiting'....

Production house: Nirvana films

May 2010

Location: Kerala (various locations) & Filmistaan studios - floor no. 1

My designation: Chief assistant art director

This ad film was shot at various locations in Kerala. The ayurvedic massage room seen in this film is a set build constructed at filmistaan studios. Note the traditional murals beautifully aged to achieve the old world charm.

DESIGN & DESIGN: Television commercials

DESIGN & DESIGN: Television commercials

Television commercials

LOREAL TR5:
Aishwarya in loreal tr5 - total repair for 5 kinds of hair problems..
Production house: Bang Bang films
May 2010
Location: Mehboob studios - floor no. 2

My designation: Chief assistant art director

A contemporary design for a style product that Loreal is...lot of backlit wall portions and red as an accent add to style quotient...

Television commercials

LOREAL EXCELLENCE:

Aishwarya in loreal...excellence cream...thick and strong

Production house: Bang Bang films
May 2010
Location: Mehboob studios - floor no. 3

My designation: Chief assistant art director

Full of elegance and style, this plush interiors in whites and accent reds surely makes it vibrant. This is supposed to be an uber cool residential space in New York city. The urban skyline is a front lit flex backdrop...looks so natural...thanks to appropriate lighting and correct placement.

Television commercials

PEPSI MAX TVC:

New version of Pepsi as 'Pepsi Max'

Production house: Bang Bang films

June 2010

Location: Mehboob studios - floor no.3

My designation: Chief assistant art director

This is an adapted version of the original pepsi max commercial. The adapted version has Indian elements to it with respect to set dressing compared to the original film based in America. Keeping the structural details the same, the set has been nicely dressed with elements which are Indian, lookwise....

Television commercials

GOLD WINNER OIL TVC:
Cooking oil ad

Production house:

Location: gorai beach, essel world, poonawala bungalow

April 2011

My designation: Art director

This one was a location based task...lot of dressing involved...the essel world park area shown as a colony park area, and existing locations being refurbished and redecorated.

Television commercials

GARNIER TVC:

Fructis Long & strong

Production house: Nirvana films

May 2011

Location: Karaikudi

My designation: Chief assistant art director

Shot in Karaikudi, this location was painted in vibrant colours and dressed up to look like a busy bylane of a small south Indian town. The colour pallete was similar to Cuban colour scheme for the liveliness of it, but the overall feel was south Indian in contrast to the styling of the models.

Television commercials

UNINOR TVC:
2 paise per minute ad

Production house: Apostrophe films

June 2011

My designation: Chief assistant art director

a typical boys hostel room with elements like wall posters, bike cut outs, lots of stuff scattered around.

also, the college canteen set up looks realistic, even if it is outfocussed...