About Me

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MUMBAI, MAHARASHTRA, India
I'm a qualified interior designer from Sir J.J. School of Art, Mumbai, India. I graduated in 2006. I started out as an interior designer working with architects but soon realised that my real calling was art direction and production design. So from then...till now, i have worked in the capacities of an assistant art director to an art director. In the past nine and a half years I have worked on feature films, commercials, events, reality show and a teleserial. Presently, I would like to take up an opportunity to work in the capacity of an art director.

Wednesday, 21 September 2011

Television commercials

Britannia Nutrichoice Oats & Ragi:
Production House: Curious productions
May 2011
Location: Goregaon, Mumbai

My designation: Chief assistant art director

This one is an office set build with the boss' cabin and his secretary's desk area...


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Monday, 5 September 2011

Television commercials

CADBURY SILK TVC:
Girl & boy in the stairwell of a building..
Production House: Foot Candles films
December 2009
Location: Pune

My designation: Chief assistant art director

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Television commercials

CADBURY SILK TVC:
The Bharatnatyam girls...
Production House:  Foot Candles films
December 2009
Location: Y.B. Chavan auditorium

My designation: Chief assistant art director


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Television commercials

CADBURY SILK TVC:
The conference room....
Production House: Foot Candles films
December 2009
Location: Riverdale studios

My designation: Chief assistant art director

This one is a conference room set build..the guy relishing his cadbury silk....




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Television commercials

S.B.I. MOBILE BANKING 'FREEDOM' TVC:
Production House: R.D.P.
March 2009
Location: Horniman Circle

My designation: Assistant art director

this one was an on location dressing up job with elements like the statue in the far background, the std booth, the cycle stand and the shops inside the arcade...





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Television commercials

LIC PENSION PLANS TVC:
a.k.a. lic 'statue' film
Production House: Corcoise films
November 2008
Location: Alexander bungalow

My designation: Assistant art director

This one involved dressing up of areas inside the location to establish as different areas of a house where the girl moves about saying 'statue'...as if freezing time.. so that she saves/stops time for better financial planning by her parents...



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Sunday, 4 September 2011

Television commercials

ASIAN PAINTS TVC:
Asian paints - apex ultima tvc
Production house: Corcoise films
December 2008
Location: Kamalistaan Studios

My designation: Chief assistant art director

This is a house exterior facade structure with necessary depth for the rooms shown - wrt balcony, living room seen through the window (background)...

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