About Me

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MUMBAI, MAHARASHTRA, India
I'm a qualified interior designer from Sir J.J. School of Art, Mumbai, India. I graduated in 2006. I started out as an interior designer working with architects but soon realised that my real calling was art direction and production design. So from then...till now, i have worked in the capacities of an assistant art director to an art director. In the past nine and a half years I have worked on feature films, commercials, events, reality show and a teleserial. Presently, I would like to take up an opportunity to work in the capacity of an art director.

Tuesday, 30 August 2011

Television commercials

PEPSI MAX TVC:
New version of Pepsi as 'Pepsi Max'
Production house: Bang Bang films
June 2010
Location: Mehboob studios - floor no.3

My designation: Chief assistant art director

This is an adapted version of the original pepsi max commercial. The adapted version has Indian elements to it with respect to set dressing compared to the original film based in America. Keeping the structural details the same, the set has been nicely dressed with elements which are Indian, lookwise....


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