About Me

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MUMBAI, MAHARASHTRA, India
I'm a qualified interior designer from Sir J.J. School of Art, Mumbai, India. I graduated in 2006. I started out as an interior designer working with architects but soon realised that my real calling was art direction and production design. So from then...till now, i have worked in the capacities of an assistant art director to an art director. In the past nine and a half years I have worked on feature films, commercials, events, reality show and a teleserial. Presently, I would like to take up an opportunity to work in the capacity of an art director.

Sunday, 4 September 2011

Television commercials

PHILIPS TVC:
Philips MRI Scan..
An innovative health care product by Philips..
Production House: Nirvana films
November 2009
Location: Mehboob studios - floor no.1

My designation: Chief asssitant art director

This is a hospital set build. Apart from the detailing of the hospital look, the main challenge was to build a replica of the original MRI scanning machine based in Hyderabad. In the original machine when a patient lies down on it for body scan the machine projects beautiful images of favourite cartoon characters, of scenic locales, landscapes, etc. which is calming and serene. This is specially catering to children as well as people who feel claustrophobic entering into the small space for body scan. 

The dummy model which was life size had to work. With the help of hydraulics, the movement was achieved. The graphics on the wall was in post. The end result was amazing..looked like a real one..



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