Television commercials

PHILIPS TVC:
Philips Living colours tvc...A innovative ambient lighting product...
Production House: Nirvana films
November 2009
Location: Filmistaan studios - studio no. 1

My designation: Chief assistant art director

This one was a modern design with minimalist styling..the texture on the t.v wall coupled with the colour changing effects by the product contributed to the desired feel...

Television commercials

PHILIPS TVC:
Philips MRI Scan..
An innovative health care product by Philips..
Production House: Nirvana films
November 2009

Location: Mehboob studios - floor no.1

My designation: Chief asssitant art director

This is a hospital set build. Apart from the detailing of the hospital look, the main challenge was to build a replica of the original MRI scanning machine based in Hyderabad. In the original machine when a patient lies down on it for body scan the machine projects beautiful images of favourite cartoon characters, of scenic locales, landscapes, etc. which is calming and serene. This is specially catering to children as well as people who feel claustrophobic entering into the small space for body scan. 

The dummy model which was life size had to work. With the help of hydraulics, the movement was achieved. The graphics on the wall was in post. The end result was amazing..looked like a real one..