Television commercials

Britannia Nutrichoice Oats & Ragi:
Production House: Curious productions
May 2011
Location: Goregaon, Mumbai

My designation: Chief assistant art director

This one is an office set build with the boss' cabin and his secretary's desk area...

Television commercials

CADBURY SILK TVC:
Girl & boy in the stairwell of a building..
Production House: Foot Candles films
December 2009
Location: Pune

My designation: Chief assistant art director

Television commercials

CADBURY SILK TVC:
The Bharatnatyam girls...
Production House:  Foot Candles films
December 2009
Location: Y.B. Chavan auditorium

My designation: Chief assistant art director

Television commercials

CADBURY SILK TVC:
The conference room....
Production House: Foot Candles films
December 2009
Location: Riverdale studios

My designation: Chief assistant art director

This one is a conference room set build..the guy relishing his cadbury silk....

Television commercials

S.B.I. MOBILE BANKING 'FREEDOM' TVC:
Production House: R.D.P.
March 2009
Location: Horniman Circle

My designation: Assistant art director

this one was an on location dressing up job with elements like the statue in the far background, the std booth, the cycle stand and the shops inside the arcade...

Television commercials

LIC PENSION PLANS TVC:

a.k.a. lic 'statue' film

Production House: Corcoise films

November 2008

Location: Alexander bungalow

My designation: Assistant art director

This one involved dressing up of areas inside the location to establish as different areas of a house where the girl moves about saying 'statue'...as if freezing time.. so that she saves/stops time for better financial planning by her parents...

Television commercials

ASIAN PAINTS TVC:
Asian paints - apex ultima tvc
Production house: Corcoise films
December 2008
Location: Kamalistaan Studios

My designation: Chief assistant art director

This is a house exterior facade structure with necessary depth for the rooms shown - wrt balcony, living room seen through the window (background)...

Television commercials

DU TVC

Du the mobile service provider fil for the foreign market...
Production House: Red Chillies
December 2008

Location: Kamalistaan studios, Madh, Mehboob Studios - floor no.1, Whistling woods campus

My designation: Chief assistant art director

This film has different locations - a market set up, a bollywood stage shoot, a lavish house, and some exterior portions.

Television commercials

NILON TVC:
Nilon pickles ad film for the pickle lovers....
Production House: Nirvana films
Location: Mehboob Studios - floor no.1 (for set build of the house), Alexander bungalow, Sea face
December 2008

My designation: Chief assistant art director

The film has a living & dining room for the set build, a saloon, a classroom for the set up and some exterior locations. The living room is a simple clean set up with muted colour tones, in tertiary zones..

Television commercials

BELMONTE TVC:
Belmonte tvc..srk in different avatars..all in one film..
Production House: Red Chillies
January 2009
Location: Hotel Tulip Star

My designation: Chief assistant art director

Different set ups in the film shows srk in various moods..or i must say styles..he swiftly moves from one space to another transforming himself, stylewise and finally meets the style chasers in his den as we could call it..give sthem the style gyaan. As art directors we have created these spaces in the hotel itself. Making textured walls, artifacts, installations, lot of painting work, set dressing were some of the work elements involved....

Television commercials

VODAFONE TVC:

Vodafone 'Busy message caller tunes advertisement' - tvc..

Production House: Nirvana films

February 2009

Location: Film city - floor no.11

My designation: Chief assistant art director

This was a set of 5 set builds & 1 exterior location. Each set build has a mention in the song. The song has 6 different instances where people are busy doing their work. So accordingly, sets were designed and constructed.

Television commercials

TIGO THUMNI TVC:

A mobile service provider ad film for the tanzanian market..

Production House: Fingerprint films

November 2009

Location: Karjat, N.D. Studios

My designation: Chief assistant art director

This is tanzania...old and new...created in Karjat..N.D. Studios...lot of painting and dressing work done.. wall paintings, sign boards as per african market looks, old cars, vans that were painted in vibrant hues involved in the set up...

Television commercials

TATA PHOTON TV TVC:
Tata photon tv in a usb form..take live tv with you whereever you go...
Production house: Footcandles films
November 2009
Location: Alexander bungalow, Hotel Grand Sarovar, Parking lot near Flora Fountain

My designation: Chief assistant art director

This is a simple house set up for the opening frames, then moving on to a road crossing, restaurant interiors, toll booth set up then some exterior areas, finally ending up at the revolving hotel entrance door..basically proving the point that people are glued to their tv sets for their favourite programmes...

Television commercials

PHILIPS TVC:
Philips Living colours tvc...A innovative ambient lighting product...
Production House: Nirvana films
November 2009
Location: Filmistaan studios - studio no. 1

My designation: Chief assistant art director

This one was a modern design with minimalist styling..the texture on the t.v wall coupled with the colour changing effects by the product contributed to the desired feel...

Television commercials

PHILIPS TVC:
Philips MRI Scan..
An innovative health care product by Philips..
Production House: Nirvana films
November 2009

Location: Mehboob studios - floor no.1

My designation: Chief asssitant art director

This is a hospital set build. Apart from the detailing of the hospital look, the main challenge was to build a replica of the original MRI scanning machine based in Hyderabad. In the original machine when a patient lies down on it for body scan the machine projects beautiful images of favourite cartoon characters, of scenic locales, landscapes, etc. which is calming and serene. This is specially catering to children as well as people who feel claustrophobic entering into the small space for body scan. 

The dummy model which was life size had to work. With the help of hydraulics, the movement was achieved. The graphics on the wall was in post. The end result was amazing..looked like a real one..

Television commercials

PHILIPS TVC:

Philips Ambisound - sound speaker system - consumer product

Philips, the appropriate brand for the consumer of today.
Production house: Nirvana films
November 2010

Location: Filmmistaan studios floor no. 1

My designation: Chief assistant art director

This is a set build featuring the interiors of a house..a mix of contemporary and classical look...

Television commercials

Rasna tvc

Rasna tvc - an ad film for the rasna brand...

Production house: Bang Bang films

December 2009

Location: Bhullar studios, Madh.

My designation: Chief assistant art director

This one is the same set with necessary changes incorporated in it with respect to colour scheme and some structural changes.

 

Television commercials

Rasna tvc

Rasna tvc - an ad film for the rasna brand...

Production house: Bang Bang films

December 2009

Location: Bhullar studios, Madh.

My designation: Chief assistant art director

This one is the same set with necessary changes incorporated in it with respect to colour scheme and some structural changes.

Television commercials

RASNA TVC:
New rasna tvc - a series of commercials for brand rasna..
Production house: Bang Bang films
December 2009
Location: Bhullar studios, Madh

My designation: Chief assistant art director

Usage of simple linear forms with a liberal mix of colours and lights (on the main arch) which would appeal to young kids was the theme for the set build.

                                                                                                                                                                                     

Television commercials

SLICE MANGO TVC:
Katrina in slice mango's aamsutra..
Aamsutra series..
Production house: Nirvana films
December 2009 - January 2010
Location: Filmistaan studios - floor no.3

My designation: Chief assistant art director

This is actually a set build. The entire greenery is positioned around a water tank specifically constructed as per requirement. The horizon is a painted backdrop. All the trees, rocks, stones are artificial ones, specially made for the set. The greenery is a mix of artificial and real plants carefully placed to create the desired forest feel.

Television commercials

LUX COZI TVC:
SRK in lux cozi film..
Production house: Red chillies
January 2010
Location: Filmistaan studios - floor no.3, Horniman circle - v.t. , Andheri sports club

My designation: Chief assistant art director

This set has a muted feel to it in terms of colour scheme yet being stylish in a subtle way be it the huge hotel lobby, the corridor and the room where SRK casually sits on the sofa. Treating it in a grey scale pattern was a conscious attempt giving it an international feel.

Television commercials

METLIFE INSURANCE TVC:
Ad film for the south asian market..
Metlife - standing ovation film
Production house: Equinox films
February 2010
Location: Sophiya college auditorium

My designation: Chief assistant art director

This ad is mainly for the indian community living abroad. This was a dressed up location to establish an Indian classical performance by an Indian girl living abroad with her parents. And to show how the child is instilled with traditional Indian values by her parents inspite of living in a foreign land.

Television commercials

METLIFE INSURANCE TVC:

Metlife insurance ad film for the south asian market..

Metlife - sari (playdate) film

Production house: Equinox films

February 2010

Location: Yash Raj studios - floor no. 3

My designation: Chief assistant art director

This set build is of an Indian household abroad...

Television commercials

METLIFE TVC:

Metlife insurance ad film for the south asian market..

Metlife - rakhi film

Production house: Equinox films
February 2010
Location: Yash Raj studios - floor no. 3

My designation: Chief assistant art director

This set build is also of an Indian household abroad..

Television commercials

KERALA TOURISM TVC:

Ad film showcasing kerala as a tourist destination...'Your moment is waiting'....

Production house: Nirvana films

May 2010

Location: Kerala (various locations) & Filmistaan studios - floor no. 1

My designation: Chief assistant art director

This ad film was shot at various locations in Kerala. The ayurvedic massage room seen in this film is a set build constructed at filmistaan studios. Note the traditional murals beautifully aged to achieve the old world charm.

DESIGN & DESIGN: Television commercials

DESIGN & DESIGN: Television commercials

Television commercials

LOREAL TR5:
Aishwarya in loreal tr5 - total repair for 5 kinds of hair problems..
Production house: Bang Bang films
May 2010
Location: Mehboob studios - floor no. 2

My designation: Chief assistant art director

A contemporary design for a style product that Loreal is...lot of backlit wall portions and red as an accent add to style quotient...

Television commercials

LOREAL EXCELLENCE:

Aishwarya in loreal...excellence cream...thick and strong

Production house: Bang Bang films
May 2010
Location: Mehboob studios - floor no. 3

My designation: Chief assistant art director

Full of elegance and style, this plush interiors in whites and accent reds surely makes it vibrant. This is supposed to be an uber cool residential space in New York city. The urban skyline is a front lit flex backdrop...looks so natural...thanks to appropriate lighting and correct placement.

Television commercials

PEPSI MAX TVC:

New version of Pepsi as 'Pepsi Max'

Production house: Bang Bang films

June 2010

Location: Mehboob studios - floor no.3

My designation: Chief assistant art director

This is an adapted version of the original pepsi max commercial. The adapted version has Indian elements to it with respect to set dressing compared to the original film based in America. Keeping the structural details the same, the set has been nicely dressed with elements which are Indian, lookwise....

Television commercials

GOLD WINNER OIL TVC:
Cooking oil ad

Production house:

Location: gorai beach, essel world, poonawala bungalow

April 2011

My designation: Art director

This one was a location based task...lot of dressing involved...the essel world park area shown as a colony park area, and existing locations being refurbished and redecorated.

Television commercials

GARNIER TVC:

Fructis Long & strong

Production house: Nirvana films

May 2011

Location: Karaikudi

My designation: Chief assistant art director

Shot in Karaikudi, this location was painted in vibrant colours and dressed up to look like a busy bylane of a small south Indian town. The colour pallete was similar to Cuban colour scheme for the liveliness of it, but the overall feel was south Indian in contrast to the styling of the models.

Television commercials

UNINOR TVC:
2 paise per minute ad

Production house: Apostrophe films

June 2011

My designation: Chief assistant art director

a typical boys hostel room with elements like wall posters, bike cut outs, lots of stuff scattered around.

also, the college canteen set up looks realistic, even if it is outfocussed...